{"id":1020,"date":"2017-06-08T06:50:17","date_gmt":"2017-06-08T06:50:17","guid":{"rendered":"http:\/\/isadviser.com\/?p=1020"},"modified":"2017-06-08T07:11:20","modified_gmt":"2017-06-08T07:11:20","slug":"big-data","status":"publish","type":"post","link":"https:\/\/isadviser.com\/en\/big-data\/","title":{"rendered":"HBR : How Companies Say They\u2019re Using Big Data"},"content":{"rendered":"<p>By Randy Bean<\/p>\n<p>&nbsp;<\/p>\n<p>Are companies seeing any value to their investments in \u201cbig data\u201d? I\u2019ve been surveying executives of Fortune 1000 companies about their data investments since 2012, and for the first time a near majority \u2013 48.4% \u2014 report that their firms are achieving measurable results from their big data investments, with 80.7% of executives characterizing their big data investments as \u201csuccessful.\u201d<\/p>\n<p>Survey respondents included\u00a0Presidents, Chief Information Officers, Chief Analytics Officers, Chief Marketing Officers, and Chief Data Officers representing 50 industry giants, including American Express, Capital One, Disney, Ford Motors, General Electric, JP Morgan, MetLife, Nielsen, Turner Broadcasting, United Parcel Service, and USAA.<\/p>\n<p>The chart below illustrates the range of big data initiatives that are underway at leading corporations, with expense reduction being the most mature, as measured by the number of initiatives that are underway, with nearly one-half of all executives indicating that they have decreased expenses as a direct result of their investments in big data.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/hbr.org\/2017\/04\/how-companies-say-theyre-using-big-data\" target=\"_blank\"><strong>Read More<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/hbr.org\/2017\/04\/how-companies-say-theyre-using-big-data\" target=\"_blank\"><img decoding=\"async\" class=\"alignleft wp-image-854 size-full\" src=\"https:\/\/isadviser.com\/wp-content\/uploads\/2017\/01\/HBR.jpg\" alt=\"Big Data\" width=\"139\" height=\"84\" \/><\/a><\/p>\n<div class=\"max-width-700\"><\/div>\n<div class=\"max-width-700\"><\/div>\n<div class=\"max-width-700\"><\/div>\n<div class=\"max-width-700\"><\/div>\n<p class=\"max-width-700\">\n","protected":false},"excerpt":{"rendered":"<p>By Randy Bean &nbsp; Are companies seeing any value to their investments in \u201cbig data\u201d? I\u2019ve been surveying executives of Fortune 1000 companies about their data investments since 2012, and for the first time a near majority \u2013 48.4% \u2014 report that their firms are achieving measurable results from their big data investments, with 80.7% [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[26],"tags":[158,60,27,81,17,126,146],"_links":{"self":[{"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/posts\/1020"}],"collection":[{"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":3,"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/posts\/1020\/revisions\/1028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/media\/1027"}],"wp:attachment":[{"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isadviser.com\/en\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}